First among equals?


I’m very pleased to be in position I am – involved in some great projects, working with a superb team, able to shape the way we communicate as an organisation and engage with colleagues/friends from around the world using the latest technology and of course delving the odd finger into social media. Working for a global organisation like Ericsson I like to think that I’ve prodded the boundaries of what can be done on a small budget as well as an equally small internal communications team.

What had me thinking was a piece on Twitter in the company magazine which reported our friends and colleagues in South East Europe to be the first to jump on the Twitter bandwagon way back in April this year. Aside from the fact that the very first ‘tweet’ from us (as Captain Cosmic) at the time was actually July 20th 2008, a good nine months before the guys in Italy, it got me thinking about some of the firsts that our local organisation can claim.

#1 Blog: Portsmouth 2006 and the Volvo Ocean Race? We were pretty much the first stopover at the time to launch a blog throughout the event. So successful it was that the global team launched a blog for the final leg of the race into Gothenburg. We’ve also recently given our bloggers front page space on the intranet to encourage more to get involved.

#1 TV: Spotlight TV News was seen as a natural step to building on the internal TV network we have across all locations in the UK and Ireland. The first news show, produced entirely in-house, aired on 24th September 2008. Closely following were variations of this from other parts of the business. We’ve now produced 34 programmes over the last 12 months.

#1 Calendar: Dubbed ‘the wheel’, a great interactive events calendar the like of which has never been seen before at Ericsson! Forget spreadsheets or slides, instead spin your mouse around the wheel, choose a month and get a view of what’s happening – even download events straight to your Outlook calendar.

#1 Community: Almost two years ago we launched an online collaborative community area with discussion forums to encourage knowledge sharing as well as social interaction through a members only area.

#1 Podcast: Another new form of communicating for us was first tested back in January 2008 when our MD spoke about strategy planning. Probably not first on this if I’m honest as I remember audio files being published from other parts of the business prior to this!

Where do we go from here and how do we continue to stay at the forefront of internal communication? Well next month we’ll be asking employees for their opinions and thoughts on all aspects of internal communications through a brief survey, the results of which will go some way to help shape our plans for the future. Cheers!
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