Picture today, inspire tomorrow


Photo: Ray Lloyd © 1975

It’s great to see the company I work get involved in a project close to my heart – photography. Ericsson are founding partners in the ADAY initiative which is asking you and people all around the world to pick up your cameras and picture what is close to you – to document daily life in one day, May 15th 2012.

I’ve always had a passion for taking photos, but only ever as an amateur. You see, my father is the professional photographer in the house earning a living by capturing those special moments at weddings and sporting events. One of his most famous photographs was of Professor Tatsuo Suzuki, 8th Dan Hanshi and founder of the Wado International Karate-Do Federation, dishing out the kicks at the UK Karate Championships at Crystal Palace in 1975. The picture went on to be used in many martial arts posters worldwide.

Of course, it wasn’t all glamour and glitz with worldwide recognition. Growing up I remember the days he worked at the Wokingham Times newspaper and I would always accompany him behind the goal as sports photographer at Wokingham Town FC. Weird and wonderful memories also include holding Leslie Crowther’s cigarette while his was having his picture taken, when my Dad was the resident photographer at the Top Rank Bingo Hall in Reading. He eventually moved on up to Reading Evening Post and into advertising with a certain, now Sir, John Madejski in the same department. But photography was, and still is, his love, even recently getting awarded for 2012 Wedding Photograph of the Year!

The good thing about photography is to be able to share your work with others and this is where the shift is happening. Years ago we would have had the film developed, prints returned in a few days, placed into an album to then show off to family and friends when we next see them. Now of course, society and technology are coming together in a significant way. The world is a lot smaller and a lot closer, opening up exciting ways for everyone to share, interact, comment and connect.

One day. Millions of perspectives. Add yours. May 15th.

The ADAY project is calling on professionals, amateurs, school children, farmers, social media fans, astronauts and office workers to let a part of your life inspire a generation and generations to come. Mobile phone camera, Hasselblad, home-made or borrowed, whatever you use can tell a story, capture a moment, illustrate the way you live and connect the world. The perspectives of everyone who enjoys photography can inspire perspectives on humankind – today and tomorrow.

The project goes live on May 15th 2012. That’s the day I and hopefully many of you will also join in this unique experiment by uploading your photos into any of three categories – Work, Home and Connect. All images will be displayed online for you and everyone to explore. Some will also be selected for a book, others will be displayed in digital exhibitions. Every single one will be saved for future research and inspiration.

So what are you waiting for? Register for free on the website and get ready for May 15th.

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