Well, it was hard not to use a headline like that having spent today in this beautiful Tuscan city. The machine in this case is Ericsson and four of the major telecom operators who have partnered with the public transportation company ATAF to bring mobile ticketing to passengers.
It’s a lifetime for some, but for many 1985 was not that long ago. I can remember, just about, being at school learning on the first serious computers we had - the BBC Micro! Oh the fun we had in those days of writing a short piece of code that scrolled words on a screen over and … Continue reading
Once a year we get an opportunity to meet with our colleagues in a global gathering of marketeers and communicators (not quite sure what the correct word for us would be!). The venue was Rome with representation from the Ericsson Market Units, Business Units, Product Areas and Group Function getting together for a packed two-day … Continue reading
I’m very pleased to be in position I am – involved in some great projects, working with a superb team, able to shape the way we communicate as an organisation and engage with colleagues/friends from around the world using the latest technology and of course delving the odd finger into social media. Working for a global organisation … Continue reading
Just finished my input to the Strategy, Marketing and Comms monthly report. Thankfully it doesn’t take anywhere near as long as it used to now it’s in wiki format and also because we keep tabs on all activities in a trusty spreadsheet. I still can’t get my head around just how much is taking place at … Continue reading
Come on now, for Ericsson employees there is no excuse any more for claiming not to have heard or seen an announcement or a news item published by us. Let’s take this morning as a prime example of what goes on behind the scenes in the comms team to bring you the news of Vodafone’s seven year managed … Continue reading
Ok, here’s the brief: you need to engage all employees; communicate with all employees in an informative and of course innovative way; you need to promote the management team; you need to instil a sense of belief of one Ericsson; you need to deliver a review of the year with all parts of the business … Continue reading
For the second year running we have made it to the final of the Best Strategy Communication Award – part of the global Ericsson Marketing & Communications Award. This is fantastic news for us and hard work the team have put in in communicating the strategy under the Cosmic 2010 umbrella. In total, there were … Continue reading
Yesterday saw the full comms team gather together for a workshop on behaviours. The session, facilitated by Ellie and Keith, looked at how we as a team are, or aren’t, exhibiting teamwork, pioneering, agility and proactive behaviours in our daily work life. It was a very interesting session as we as a team have been … Continue reading
