Random posts on random subjects in my random world

Posts tagged ‘Facebook’


Well connected in RomeOnce a year we get an opportunity to meet with our colleagues in a global gathering of marketeers and communicators (not quite sure what the correct word for us would be!). The venue was Rome with representation from the Ericsson Market Units, Business Units, Product Areas and Group Function getting together for a packed two-day agenda including our strategy, roadmap, brand, best practices, customer insights, social media plus of course the annual awards ceremony for which we were nominated in two categories. I’ll post more about some of that content in due course, but let’s jump straight to the awards night.

After a bus trip from the hotel, via a Michelangelo exhibition at the Capitoline Museum, we arrived at the Joia Music Restaurant for pasta, live music and the odd bottle of Peroni of course! The area was very relaxed and lots of discussion over the first day of our meeting, the highlight for most was the inspiring talk from Giovanni – Head of Marketing & Communications at Italian motor giant Fiat. He was also a man after my own heart when it comes to PowerPoint quoting “Anyone who presents with 100 or more slides has nothing to tell!”

One of the first celebrations of the evening came when a good friend of mine from Ericsson France took the Media Relation award for the great work they are doing in social media with a blogFacebook and Twitter among the ways they reach and communicate externally. Bien fait! She tried to call the office to let them know of the success only to find out that they were at the Stade de Françe for the World Cup match against Ireland. Needless to say that later in the evening it became apparent that the French and Irish would not be seeing eye to eye, or rather hand to ball!

Then came the award for Best Customer Business Development and one which saw us up against some of the perennial powerhouses such as North America and Business Unit Networks in this area. With India & Sri Lanka thrown in there too for good measure it was a tough one to call. Over to the judges. “…and the winner for 2009 is Market Unit North Western Europe.” Wow, what a great and unexpected result :-) This was great recognition on what the team have delivered in demonstrating to customers the business potential of the connected home and how it provides them a platform from which they can differentiate themselves in the competitive arena.

Onto the final award we were nominated in – Best Strategy Communication. The heavyweights Market Units of Australia & New Zealand, South East Europe, Greater China and India & Sri Lanka were all there with us and each had a powerful case for the crown of 2009. The friendly rivalry with the Aussies had continued all evening as we baited and joked with each other on the outcome. This time though it was hats off to the team from down under as they scooped the award with a great program designed to address the gaps in leadership communication skills through storytelling. Well done guys – we’ll see you again next year!

It’s cliché but we’re all winners. The level of submission is getting higher and higher each year in these awards and we all take ideas from each other to drive our strategy through the organisation using a variety of communication tools and techniques. The connected home vision won us praise in some circles, the connected employee could well be the answer for internal communications in 2010. Ciao!

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There’s been an influx of stories in the media lately about Twitter – accompanied by some high(ish) profile mentions by celebs such as Stephen Fry – which leads me to believe that it could be the next social media application whose bandwagon we jump on. Yes I know Twitter has been around for a while and already has quite a few million subscribers, but isn’t Twitter just like status updates on Facebook?
I admit to being quite a frequent user of Facebook, many of my friends and family as well as colleagues are subscribed too which allows me to share parts of my life that would normally be reserved for weddings, funerals and all employee meetings! I can post a short update to Facebook, just like Twitter; those who know me can read this too, just like Twitter; and I can also view my friends’ status, just like I could do in Twitter.

So where’s the USP of Twitter, and should I think of it more seriously as a tool to communicate with?  As a company should we not be looking at an internal version of a tool like Twitter or Facebook to engage with employees and share information and news between us all? You can access these apps from anywhere, and using our own technology – mobile, internet etc. I can think of a number of uses that this could be used within internal comms alone. Then there’s our engagement with the press and media, not forgetting the potential of opening up to our customers about our latest and greatest products, services and solutions.

For the record, I’ve subscribed to Twitter but not actively started using it yet. Facebook gives me the option of linking my Twitter updates to my status updates, hence why I’ve not really delved into using both applications at the same time. What does appeal to me is the ability to push RSS feeds from Twitter which opens up greater communication channels – imagine for instance me being able to update a Twitter feed with breaking news of a contract win, or a new story on the intranet or even notification of network downtime from IT, and that automatically being pushed to subscribed users or even our internal Spotlight TV channel. It can be done right now.

For now I’ll stick with Facebook, but I’m getting very tempted by the possibilities that Twitter can offer me.

PS: I couldn’t help but try – Facebook wouldn’t allow me to create an account in the name of Captain Cosmic – but Twitter did :-)
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