Executive Twittering

Interesting article in the FT at the weekend from columnist Lucy Kellaway. She gives her view on the use of Twitter by top execs, pointing out that it has the potential to be the best communication tool around – but it seems that some executives are making a complete hash of it!

So who is actually on Twitter or even starting out within Ericsson? Well, aside from Captain Cosmic you can can also follow Ericssonpress for global news out of Stockholm; the Ericsson Industry Analyst team; our CTO John Cunliffe has recently signed up too; even the Head of Ericsson South East Europe Cesare Avenia is now online along with their Ericsson Broadband team.

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