What happens in Barcelona doesn’t stay in Barcelona


Spoiler alert – unfortunately this isn’t a post about witnessing my adopted Italian team winning an incredible match that will live long in my memory. Nevertheless, I will take this opportunity to say congratulations to AS Roma on an immense achievement against arguably one of the greatest sides in the world.

IMG_3446How can you top the excitement levels in a city after such an emphatic victory? Simple answer is you can’t. However you can build on it and that’s what we’ve been able to do with our customers this week in Rome. The link to Barcelona on this occasion is the recent Mobile World Congress – the world’s largest exhibition for the mobile industry run by the GSMA.

This year Ericsson shook things up a bit at the show, with President and CEO Börje Ekholm declaring “5G open for business” as we hosted customers, partners and guests from across the world. At MWC 2018, 5G took the expected steps required to become a commercial reality, with service providers and vendors nudging the technology toward market-readiness later in the year.

To extend this experience to an even wider audience, we’ve started out on a program to bring our insights, industry trends and offerings, to our customers at home. In Rome this week that began with two sessions where we demonstrated our efforts and capacity to deliver here and now solutions and services, but also promote how the future will be and how operators will need to prepare to be part of this new era.

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IoT and 5G were the hottest topics not only in our hall at MWC18 but also in Rome. We’re taking the step to make the transition from 4G to 5G a reality by enabling massive adoption of massive IoT. A city model represented how connectivity is key into daily activities and actions, and how the development of this connectivity will add more value into everyone experience and interaction.

Barça may well be out of the UEFA Champions League after the defeat in Rome, but the taste of the Barcelona will continue to gather pace across Europe. We will engage our customers and shape the future with technology and business innovations in Milan next before heading to Romania, Greece and Serbia in the weeks to come.

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